The first rule of objection is: "You are the creator of every objection and must take full responsibility."
The objection exercises show how our own objections are often very similar to those we hear from prospects. It's an amazing exercise that opens people’s eyes to the fact that they are a mirror of what they do in their own lives.
Meet Robert Duran – Your Go-To Expert in Technology & Business Solutions
Robert Duran is more than just a tech specialist — he’s a strategic partner dedicated to helping business owners streamline operations, enhance productivity, and stay ahead of the curve. With over 15 years of experience in IT consulting and digital transformation, Robert brings a passion for solving problems and a talent for turning complex challenges into simple, effective solutions.
As the founder of Multi Businesses, Robert has worked with businesses of all sizes to implement tailored technology solutions that drive measurable results. From cloud services and cybersecurity to workflow automation and strategic IT planning, his goal is to empower your business with the tools it needs to grow.
What sets Robert apart? It’s his ability to listen, understand your unique business needs, and deliver with integrity and clarity. In every interaction, he brings a genuine desire to connect, collaborate, and create long-lasting value.
Looking to connect? Whether you need expert advice, a trusted referral partner, or just want to brainstorm new tech ideas, Robert is always happy to chat.