Digital Marketing takes many forms, however, one of the most used formats has been retargeting online. When someone visits your website tagging them with a cookie is common so when they go back out on the web you can show them a nice image ad. Cookies are going away as privacy concerns and abuses have increased. Consumers shy away from sites that may compromise their personal information and need assurance their private information stays private.
Enter FLOC or Federated Learning of Cohorts which is a secure aggregated method for marketers to use first-party data from their customers to help fill in the gaps as well as take advantage of the latest Google technologies. Later this year when many browsers and operating systems on phones and computers begin to block cookies you will need to be ready.
Google made a cartoon strip to help explain this new technology. When you have about 15 minutes take a look and if you have questions, please contact US Marketing, Inc. We'll be happy to help.
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Jim Bilello
President at US Marketing, Inc. |
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| A 100 S. Saunders Rd., Ste. 150, Lake Forest, IL 60045 |
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Schedule a Meeting with me
Driven business professional and father of two daughters 18 and 21 with an advanced degree and multiple Google certifications.
