Top 4 Print Marketing Strategies for Small and Midsize Business'

Top 4 Print Marketing Strategies for Small and Midsize Business'

When it comes to presenting your brand in front of your customers, there is no better avenue than print marketing. There are many different ways to use this channel but there are 4 specific strategies which have stood the test of time and continue to convert prospects into customers.

I have been in the print industry for over 40 years and have weathered the ebbs and flows of the market. Throughout my career, I have identified 4 key strategies which all companies should be utilizing; small/medium business as well as large corporations.

#4 Stationery

Letterheads, Envelopes and Business Cards are 3 essential products to invest in early. Have a graphic designer create your "brand" and stay with a consistent look to help build your brand. Basic information (address, phone, social identity, etc) should be on all items. If you have a logo - use it. A LOT. Get your clients used to seeing your logo or color scheme on everything you do.

 

#3 Postcards

Direct mail postcards are a very easy and affordable way to get you message out to your clients and/or the general public. Get creative with your message, but never forget to include the basics:

- Key contact info (name, address, phone, URL, etc.).

- A testimonial.

- A reply deadline.

- An offer of some kind.

You can also get very specific and target-market any segment of the population you want to reach (example - young professional men aged 25-40 earning $150k+ and living in a specific zip code). The possibilities are endless!

 

#2 Newsletters or Magazines

This is a great way to reach out to an existing membership, client base or constituency with a lot of information at one time. Staying with a consistent format (4 or 8 pages are the most common) and timeframe (monthly, quarterly, etc) will keep your clients up-to-date on your latest trends and what you are doing and/or offering them currently. Consistency is key here, as your clients will learn to "expect" your newsletter on a regular basis!

 

 

#1 Brochures

The simplest and easiest way to reach out to someone in a concise, small format. Keep the information as simple and easy as possible. Standard information should include a company name, at least two types of contact information, a logo and a tagline. It should also include a headline on the front and two or three brief items outlining benefits your organization can provide. You typically hand these out or mail them. Go a step further and create a "series" of 3 or 4 different brochures (each one highlighting a particular topic)!

 

 

If you struggle with converting your prospects to paying customers or even struggle with getting PRINT in your marketing mix, I'd be happy to chat about any one of these four or anything else on your mind. Just reach out!

 

For more information, you can reach me at:

John@JBsPrintServices.com, 713.504.2033

(Printing Services) John Blumenthal
John Blumenthal with JB's Print Services is a veteran of the Houston printing landscape for over 40 years. Building unique relationships combined with print industry experience has given JB's Print Services the ability to match up the right printer for each type of job and the knowledge to manage budgets and expectations throughout the entire process. 2021 brings a NEW division - Social Impact Printing. Working with Non-profit and 501c3 organizations, I will give back 5% of their print spending at the end of 2021. Trying to make a difference, one print project at a time!