I am driven by the belief that every company, regardless of its size, deserves access to expert marketing leadership that can transform their vision into reality. As a Fractional CMO, my mission is to empower businesses to achieve their full potential by providing strategic marketing guidance tailored to their unique needs and goals.
Unique Selling Proposition
My Unique Selling Proposition as a Fractional CMO:
Strategic Flexibility: Unlike traditional CMOs, I offer the flexibility of a fractional engagement, allowing businesses to access executive-level marketing leadership without the full-time overhead. This makes strategic marketing accessible to businesses of all sizes, particularly benefiting small to medium-sized companies that need seasoned leadership but aren't ready for a full-time executive.
Cross-Industry Insights: With experience across multiple sectors, I bring a broad perspective and innovative solutions to your marketing challenges, avoiding the tunnel vision that can occur with industry insiders. This cross-pollination of ideas from various industries leads to creative, effective strategies that stand out in the market.
Rapid Integration and Impact: My approach is centered on quick integration into your team and culture with an immediate focus on generating measurable results. I specialize in quickly understanding your business's unique challenges and opportunities, enabling faster turnaround times for strategy implementation and goal achievement.
Comprehensive Skill Set: Offering more than just advice, I actively lead and implement strategies spanning digital marketing, brand development, content creation, and data analytics. This comprehensive capability ensures a cohesive and integrated approach to all marketing efforts, maximizing efficiency and impact.
Cost-Effective Growth Driver: I strategically manage marketing investments to maximize ROI, ensuring that every dollar spent is an investment toward scalable growth. My leadership in budget management and performance monitoring helps businesses optimize their resources while achieving substantial growth milestones.
About me
Originally from the chilly Midwest, where I grew up in a lively, homeschooling Catholic family, I traded my snow boots for sandals and moved to sunny Texas eight years ago—now, I proudly call it home. I’m a devoted mom to two wonderful kids, my son Christian and my daughter Avia. We've made our nest in the vibrant community of The Woodlands, embracing all the warmth and adventure Texas has to offer!