Describe How You Would Like To Be Introduced Via Email
Craig with Fabulous Copy is a sales professional who became a certified copywriter in 2020. He is now a StoryBrand Marketing Guide. He can help you clarify your messaging (marketing talking points) to easily invite potential clients into your company story. He does this by showing how you help clients by solving their issues with your services. Craig's favorite projects include creating brand messaging guides, compelling web page content, lead generators, sales letters, and nurturing or sales email sequences to potential clients.
What is your "why"? Why do you do what you do?
I enjoy helping companies be more successful by creating brand messaging and content that is more compelling for their audiences. Helping others gives me great satisfaction, and I enjoy writing and the creative process for myself, especially creating something from nothing (or making a web page much better than it was!).
Qualifying Questions: What are three questions we can ask clients to help pave the way for a referral? List them here.
1. Are you happy with your website?
2. Could you use more leads and sales?
3. Do you have a marketing budget? Even a small one?
Unique Selling Proposition
Very few copywriters have the unique perspective of owning a successful business and having a background as a sales professional. These perspectives help me create sales copy that contains just the right amount of persuasion without being pushy.
About me
I've been a salesman for most of my working life, most recently owning a successful natural foods brokerage company with a full-time office manager and a team of 6 sales reps. I sold this business in January 2020 to pursue professional copywriting. I now have three copywriting certifications, and I'm a certified StoryBrand Marketing Guide. I love helping organizations develop clear brand messaging, and from there, more compelling websites, lead generators, and email sequences to attract potential clients.
My partner Hope and I live on the South Hill of Spokane, where we have large vegetable and flower gardens. We love to hike and paddleboard, and I'm an avid skier in the winter. I also like working with my financial investments and political philosophy (I read extensively!).
I will conduct a free website audit for any referrals. Includes an analysis of what's good, not so good, and ideas for improvements. This is a $300 value!