I am skilled in customer lifecycle management including upsell and retention, direct marketing, digital marketing, and e-mail communications. An experienced marketer, I bring more than 15 years’ experience in a broad range of marketing and communications functions across both B2B and B2C. I have successfully led high-functioning lifecycle marketing teams across major Fortune 500 brands, as well as small organizations, including Cox Communications, Whole Foods Market, GoDaddy, and realtor.com. A member of the 2024 Leadership Austin program, I hold a Master of Business Administration (MBA) focused in Marketing Specialization from Texas A&M University - Mays Business School. I attended Rice University in Houston for my undergraduate degree. I live in the Austin area with husband, son, 2 dogs, and cat. I have served in my community in Round Rock as a Cub Scout leader and fundraising chair for Boy Scouts and Texas Humane Heroes.